The main purpose of the paper is to compare ontology‐based reuse techniques in domain engineering and enterprise engineering. It discusses attempts to combine classical domain engineering techniques with ontology‐based techniques as well as the attempts to incorporate ontologies in enterprise engineering process and demonstrates that, on the one hand, both approaches still are not mature enough to solve practical reuse problems and, on the other hand, both propose ideas that can be used to develop more mature approach. The main contribution of the paper is the detail description of the problems of ontology‐based reuse of enterprise engineering assets.